Google Play has launched a dazzling new experience on Roblox called the Diamond District, offering players a unique opportunity to immerse themselves in a world of rewards and challenges. Announced on June 5, 2025, this marks Google Play’s first-ever venture into the Roblox universe, targeting gamers and Play Points members with exclusive perks.
Within the Diamond District, users can explore a vibrant city block filled with sparkling storefronts and an engaging obstacle course, or 'obby.' Players are encouraged to collect tokens, complete weekly challenges in various Roblox games, and rank up to Ultimate Player status for bonus user-generated content (UGC).
A standout feature is the VIP Vault, accessible only to Google Play Points members at the Gold tier and above. This exclusive area offers special UGC and rewards, enhancing the gaming experience for loyal users. Additionally, players can redeem their points for limited-edition merchandise, including Duolingo plushies.
The experience, live until July 2, 2025, also includes mini-games and power-ups, ensuring there’s always something new to discover. Google Play aims to blend entertainment with value, creating a rewarding crossover that appeals to Roblox’s vast community.
This collaboration builds on the existing partnership between Google and Roblox, showcasing Google Play’s commitment to innovative digital experiences. As reported by VentureBeat, the Diamond District is a bold step to engage younger audiences through gamification and exclusive perks.
Whether you’re a casual gamer or a dedicated Play Points member, the Diamond District promises a glitzy adventure packed with digital bling and real-world rewards. Dive into this limited-time experience on Roblox and see what treasures await!
Alfred Lee
